The activities of the Friendship Caravan will be broadly covered by worldwide TV, radio, and the press. Several spin-offs are envisioned, including a filmed documentary for syndication, and an official history and books by the Caravaneers.

TV coverage will be handled by a cable channel with worldwide reach, such as CSpan or Discovery, as well as a partner from the Arab world, such as Al-Jazeera TV or Abu Dhabi Television. This approach would allow for continual updates, special programming, coverage of arrivals in major cities, etc. - without the format or exigencies of a major network show.

There will be tie-ins to network programming, such as Good Morning America, The Today Show or nighttime talk programs such as The Late Show with David Letterman, Late Night with Conan O'Brien and The Tonight Show. Television personalities such as Katie Couric, Larry King, Jay Leno, and Oprah Winfrey will be invited to visit the Caravan for a day or two, and originate shows from an encampment along the way.

Similar arrangements will exist with national and international radio networks, magazines, and newspapers to provide universal coverage. Meanwhile the caravan will provide a well-managed strategy to keep the expedition from becoming a "media circus."

Local media will play a crucial role when the Caravan passes through various municipalities. Reporters and anchors from newspapers, radio stations, and TV stations will be invited to ride with us on the Caravan, take part in side-bar events, and interview Caravaneers.

Guests will join the Caravan for periods of one-to-three days: schoolchildren, college professors, celebrities, newspersons, religious leaders, etc. Schools and universities will be encouraged to hold cultural events of their own, and students will be in communication with the Caravaneers through email and teleconferencing.

Each night, the caravan members will meet under the Friendship Tent to discuss questions of interest, to share cultural food, music, clothing, and artwork as individuals from both cultures participate in creating a media-friendly environment. Many other devices are envisioned, such as a live "Camel Cam" on the Web 24 hours a day and direct communication through the World Wide Web with dignitaries and ordinary people in the Arab and Muslim world.